1. VEHICLES (Signwritten – Non-Digital)


The Vehicles (Sign written – Non-Digital) category is for all forms of vehicles from push bikes to airplanes but is more likely to include cars, vans, buses, boats, etc. Being non-digital, entries in this category must be primarily created using either vinyl cut or hand lettering, but can include other elements such as airbrushing or paint techniques. A small amount (no more than 10% of the visible surface area) may have digitally printed elements.

Category Requirements
Photos are required of both sides and around the vehicle with close-up and distance shots to demonstrate readability. Consideration will be given for colour choice, effectiveness of layout and most importantly, the originality of the design.

Judging will be based on, but not limited to, the following guidelines:

50% Creative concept and clarity of message.
20% Technical ability, techniques and execution.
20% Installation, attention to the completion detail.
10% Balance of colour, font use.

Photos from both sides and around the vehicle with close up and distance shots are ideal. Consideration will be given for colour choice, effectiveness of layout and most importantly, the originality of the design.

2 Vehicles (Signwritten – Digital)


This category is for all forms of vehicles from push bikes to airplanes but is more likely to include cars, vans, buses, boats, etc.  Finished work must be digitally printed and must include lettering / logos / symbols / etc., and may include minimal vinyl overlay elements.

Category Requirements
Photos are required of both sides and around the vehicle with close-up and distance shots to demonstrate readability.  Consideration will be given for colour choice, effectiveness of layout and most importantly, the originality of the design.

Judging will be based on, but not limited to, the following guidelines:

50%    Creative concept and clarity of message.
20%    Technical ability, techniques and execution.
20%    Installation, attention to the completion detail.
10%    Balance of colour, font use.

Photos from both sides and around the vehicle with close up and distance shots are ideal.  Consideration will be given for colour choice, effectiveness of layout and most importantly, the originality of the design.

3. EXHIBITION STANDS


The Exhibition Stands category is for all forms of display that are intended to be of a temporary nature. These may be in public or international shows, trade fairs, shopping malls, sport venue promotions and such like. Production may include illumination, dimensional signage, the use of vinyl, digital imaging, hand lettering, air-brushing, paint techniques, screen-printing, etc.

Category Requirements
Photos are required around the Exhibition Stand as well as front and sides. Consideration will be given for the space above, around and on the stand, relating to how it engages clients upon entering the area.

Judging will be based on, but not limited to, the following guidelines:

50% Interpretation of the design and the application of the brand to that site. Use of space around site and appeal to customers.
30% Manufacturing methodology, techniques and engineering.
20% Installation, attention to the completion detail.

Judges’ Comments: Consideration will be given for the space above, around and on the stand, relating to how it engages clients upon entering the area.

4. CONCEPTS OR THEMES


The Concepts or Themes category applies to themed rooms, shops, museums, galleries or open air spaces and can be applied to entrances and surroundings, signage, interior and / or exterior design, wall and floor treatments or finishes, fittings and props, etc. Production must include multiple elements of sign and display making designed to enhance an overall concept or theme and may include illuminated elements, dimensional elements, the use of vinyl, digital imaging, hand lettering, air-brushing, paint techniques, screen-printing, etc., in fact any sign or display making technique may be used.

Category Requirements
Photos are required from angles and distance as well as front on. Consideration will be given for original and imaginative work that engages people with the concept or theme.

Judging will be based on, but not limited to, the following guidelines:

50% Original interpretation of design and the application of the brand to that site.
30% Manufacturing methodology, techniques and engineering.
10% Installation, attention to the completion detail.
10% Project management and plan. (May include resources and roll out programme).

Consideration will be given for original and imaginative work that engages people with the concept or theme.

5. GLASSWORK


The Glasswork category is for all forms of lettering and / or graphics to add effect to the transparent or translucent nature of glass. Production may include vinyl, digital imaging, hand lettering, air-brushing, paint techniques, gilding or metal leaf application and screen printing.

Category Requirements
Photos from different angles and from a distance are ideal as well as straight on are required. Try to minimalise flashback and reflection as much as possible. Consideration will be given for the use of the surface, the layers and originality of effects and design.

Judging will be based on, but not limited to, the following guidelines:

40% Interpretation of the design and the application of the brand to that site.
40% Manufacturing methodology, techniques and engineering.
20% Installation, attention to the completion detail.

Photos from different angles and from a distance are ideal as well as straight on. Try to minimalise flashback and reflection as much as possible. Consideration will be given for the use of the surface, the layers and originality of effects and design.

6. WAYFINDING


The Wayfinding category is to recognise the thought behind the assessment of navigational needs and the delivery of a successful system that fits with the architectural and environmental aesthetics of the project and how well all of this selection fits with the brand.

Category Requirements
Photos are required to demonstrate the relationship of surroundings in harmony with the system or how it relates with the environment. Consideration will be given primarily for originality but also the usage of different materials, the technical complexity and the aesthetic design. The system can be any form of manufacturing.

Judging will be based on, but not limited to, the following guidelines:

40% Development of the signage family and its unique application to its environment.
30% Manufacture and selection of innovative materials that suit the architecture and environment.
10% Installation (Unique aspects and methods, complimentary).
10% Innovative Use of the Client’s brand elements throughout the site.
10% Final customer assessment for how effective the way-finding performs.

Consideration will be given primarily for originality but also the usage of different materials, the technical complexity and the aesthetic design. The system can be any form of manufacturing.

7. ILLUMINATION – LED


The Illumination – LED category covers the design and application of signage illuminated by Light Emitting Diodes (LEDs) and may comprise edge lit, backlit, halo lit, flexi-face or light box mounted imagery. In this category all forms of production are permitted providing LEDs are the source of the illumination. Additionally structural techniques, methodology and manufacturing elements will be considered.

Category Requirements
Photos of entries in this category are required of the signage and / or graphic in both night and day, lit and unlit, states. Consideration will be given for originality, the scale, reflection, refraction, movement or change and the technical as well as the aesthetic design.

Judging will be based on, but not limited to, the following guidelines:

50% Interpretation and innovation of the design and the application of the brand to that site.
30% Manufacturing methodology, techniques and engineering.
20% Installation, attention to the completion detail.

Consideration will be given for originality, the scale, reflection, refraction, movement or change and the technical as well as the aesthetic design.

8. ILLUMINATION – NEON


The Illumination – Neon category is for all forms of signage and / or graphics that are lit or illuminated by traditional neon tubes and covers applications of neon glass to illuminate signage or create special lighting effects and may include signage on walls, advertising signs, shop fronts, sky signs, architectural applications etc. Additionally structural techniques, methodology and manufacturing elements will be considered.

Category Requirements
Photos are required of the sign in both lit and unlit states. Consideration will be given for originality, the scale, reflection, refraction, movement or change and the technical as well as the aesthetic design.

Judging will be based on, but not limited to, the following guidelines:

50% Interpretation and innovation of the design and the application of the brand to that site.
30% Manufacturing methodology, techniques and engineering.
20% Installation, attention to the completion detail.

Consideration will be given for originality, the scale, reflection, refraction, movement or change and the technical as well as the aesthetic design.

9. ILLUMINATION – OTHER


The Illumination – Other category covers the design and application of signage illuminated by means other than LED or Neon but can include fluorescent tubes, spot lights, fibre optics, etc., and may comprise flexi-face signs, general light boxes, edge lit signs, etc. Additionally structural techniques, methodology and manufacturing elements will be considered.

Category Requirements
Photos are required of the sign in both lit and unlit states. Consideration will be given for originality, the scale, reflection, refraction, movement or change and the technical as well as the aesthetic design.

Judging will be based on, but not limited to, the following guidelines:

50% Interpretation and innovation of the design and the application of the brand to that site.
30% Manufacturing methodology, techniques and engineering.
20% Installation, attention to the completion detail.

Photos of entries in this category are required of the signage and / or graphic in both night and day, lit and unlit, states. Consideration will be given for originality, the scale, reflection, refraction, movement or change and the technical as well as the aesthetic design.

10. ILLUSTRATIONS & MURALS


The Illustrations and Murals category is restricted to hand-rendered or air-brushed illustrations or murals on buildings, (interior and exterior), hoardings or similar or any types of vehicle.

Category Requirements
Photos are required from a distance as well as close up and front on. Consideration will be given to imagination and technical ability, the use of colour, balance, tone and the effectiveness to be able to engage the viewer.

Judging will be based on, but not limited to, the following guidelines:

50%    Creative concept and clarity of message.
20%    Technical ability, techniques and execution.
20%    Installation, attention to the completion detail.
10%    Balance of colour, font use.

Consideration will be given to imagination and technical ability, the use of colour, balance, tone and the effectiveness to be able to engage the viewer.

11. SIGNS


The Signs category is for all signs not catered to by other categories. Entries into this category may not be entered into any other categories with the notable exception of Category 18 (Work By An Apprentice). Production may be of any materials using any method but must include an element of words or lettering.

Category Requirements
Judges need to see detail and distance photos, ideally photos of the sign/s in place to see how well they relate to the environment. Consideration will be given to original clean and sharp work that has good use of colour and effects and is showing technical ability but with balance and flair.

Judging will be based on, but not limited to, the following guidelines:

20% Interpretation of the design and the application of the brand to that site.
30% Application methodology, techniques and detail or effects.
30% Technical ability and flair with attention to the completion detail.
20% Balance of colour, font use.

Consideration will be given to original clean and sharp work that has good use of colour and effects and is showing technical ability but with balance and flair.

12. DIMENSIONAL SIGNS


The Dimensional Signs category is for all signs and / or graphic images created in more than two dimensions. Entries is this category must comprise 3 or more dimensions and may be engraved, foundry cast, stamped, moulded or hand shaped signs or images can be entered along with router, laser or water jet entries fabricated in any material.

Category Requirements
Photos are required from a distance as well as close up and front on to demonstrate the dimension achieved. Consideration will be given for originality, the scale, and the technical as well as the aesthetic design.

Judging will be based on, but not limited to, the following guidelines:

40% Interpretation of the design showing originality and the innovative use of materials in the application of the brand to that site.
30% Manufacturing methodology, techniques and engineering.
10% Installation, attention to the completion detail.
20% Balance of colour, font use, use of surface variation, reflection etc.

Consideration will be given for originality, the scale, refraction, and the technical as well as the aesthetic design.

13. TRADITIONAL HANDCRAFTED AND LETTERED SIGNS


The Traditional Handcrafted and Lettered Signs category is restricted to hand crafted signs. Production must include hand lettering and may comprise of chalk art, watercolour, calligraphy, showcards, window splashes, hand carving in any materials, and may include bead or sand blasting, pin striping and gold or metal leaf. All entries must include an element of hand lettering.

Category Requirements
Judges need to see detail and distance photos, ideally photos of signs in place to see how well they relate to the environment. Consideration will be given to original clean and sharp work that has good use of colour and effects and is showing technical ability but with balance and flair.

Judging will be based on, but not limited to, the following guidelines:

20% Interpretation of the design and the application of the brand to that site.
30% Application methodology, techniques and detail or effects.
30% Technical ability and flair with attention to the completion detail.
20% Balance of colour, font use.

Consideration will be given to original clean and sharp work that has good use of colour and effects and is showing technical ability but with balance and flair.

14. CORPORATE BRAND – INTERPRETATION AND DELIVERY


The Corporate Brand – Interpretation and Delivery category is to recognise the exceptional thought that has gone into the managing of a Client’s Corporate Identity and delivering it into a varied range of applications. The brand must have multiple sites but one installation could form the entry.

Category Requirements
Judges need to see photos of the various applications demonstrating consistency of the brand being used creatively across various types of media. Consideration will be given to the clients’ brief and budget. How the work is interpreted through original design work technically difficult or innovative production methods to meet budget, conformity of the brand through different media and how successfully the results engage or affect the end user.

Judging will be based on, but not limited to, the following guidelines:

30% Interpretation of the design and the application of the brand to that site.
10% Engineering.
10% Handling of Environmental Issues (Impact on surroundings, life cycle of the products specified, recycling of removed products).
30% Manufacture methodology and techniques.
10% Installation (Unique aspects and methods, complimentary).
10% Project Management, Council Compliance (Roll-out plan and programme, resources).

Consideration will be given to the clients’ brief and budget. How the work is interpreted through original design work technically difficult or innovative production methods to meet budget, conformity of the brand through different media and how successfully the results engage or affect the end user.

15. SCREENMEDIA


The Screenmedia category is to recognise the emerging trend towards screen and film based moving, changeable or interactive signage and the impact of excellent content in digital signage and self-service kiosks at point of wait, sale or transit environments. Entries in this category can be an individual site or a multi-site delivery.

Category Requirements
Judges are looking for screen-based digital signage in hotels, restaurants, retail chains, banks, transport terminals, learning centres, healthcare centres, corporate settings and the like, where interactivity, information or direction is imparted to the visitor or user in a practical manner. Readability, the use of colour, imagery and innovative use of corporate identity will form elements to be judged. Entry videos should be presented in mp4 (or H.264) video format 1280 x 720 (medium HD) and be a maximum length of 3 minutes. It is suggested that these could be posted on YouTube with a link sent as part of the entry accompanied by authorisation for the awards team to copy and use. Consideration will be given to the clients’ brief and budget. How the work is interpreted through original design work technically difficult or innovative production methods to meet budget, conformity and the ability to use a ‘brand’ and how successfully the results engage or affect the end user.

Judging will be based on, but not limited to, the following guidelines:

30% Interpretation of the theme and the overall concept and how it applies to the brand being advertised.
30% Digital techniques and visual readability.
20% Attention to detail and how well the idea flows.
10% Use of colour and font use.
10% Project management and plan. (May include resources and roll out programme to multi sites with message changes).

Consideration will be given to the clients’ brief and budget. How the work is interpreted through original design work technically difficult or innovative production methods to meet budget, conformity and the ability to use a ‘brand’ and how successfully the results engage or affect the end user.

16. ORIGINAL IN-HOUSE DESIGN


The Original In-House Design category is for all signage work designed and executed entirely in-house. No design concepts, logos or content may be supplied by clients, agencies, casual or short term contractors or other third parties who are not full time employees of the entrant’s organisation. The basic tenet of this class is that 100% originality of every element must rest with the entrant.

Category Requirements
Judges need to see detail and distance photos as well as both sides on vehicles. Entries will be judged on the fundamental design and aspects of the design concept that has been developed in-house. Consideration will be given to originality, colour choice and flair. Include information regarding development and build details.

Judging will be based on, but not limited to, the following guidelines:

50% Original innovative presentation with clarity of message.
20% Manufacturing methodology, techniques and engineering.
10% Installation, attention to the completion detail.
10% Balance of colour, font use.
10% Project management and plan. (May include resources and roll out programme).

Entries will be judged on the fundamental design and aspects of the design concept that has been developed in-house. Consideration will be given to originality, colour choice and flair. Include information regarding development and build details.

17. SELF PROMOTION


The Self Promotion category is for work of any type that contributes to the creation of a total brand. May include hoardings, banners, freestanding signs, walls, vehicles, brochures, business cards, staff attire, etc., that are created for the purpose of self promotion with no budget constraints or commercial value to a client. In this category production methods and materials used are unlimited.

Category Requirements
Clear, untouched photos are a requirement. Include distance photos as well as close-ups. Entries will be judged on originality and flair. Consideration will be given to colour choice and effectiveness of the design. If a vehicle forms part of the entry, Judges need to see detail and distance photos as well as both sides of vehicle.

Judging will be based on, but not limited to, the following guidelines:

30% Interpretation of the design presentation for the application of the brand.
30% Imagination, balance of colour and font choice.
20% Manufacturing methodology, techniques, engineering.
10% Installation or the attention to the completion detail.
10% Consideration of experience.

Entries will be judged on originality and flair. Third party logos and design supplied from out of house will not be considered in the judging process.

18. WORK BY AN APPRENTICE


The Work By An Apprentice category may include any work from any category produced in-house by the apprentice or the apprentices’ own original design work undertaken by others in-house. An apprentice can be of any age but must be Competenz registered. Information on how many years of experience must be forthcoming.

Category Requirements
Judges need to see a good array of photos that may include angles, distance, close-up and straight on. Vehicles from both sides, rear and front. Entries will be judged on originality and flair. Third party logos and design supplied from out of house will not be considered in the judging process.

Judging will be based on, but not limited to, the following guidelines:

50%    Creative concept and clarity of message.
20%    Technical ability, techniques and execution.
20%    Installation, attention to the completion detail.
10%    Balance of colour, font use.

Photos from both sides and around the vehicle with close up and distance shots are ideal.  Consideration will be given for colour choice, effectiveness of layout and most importantly, the originality of the design.